7 Small Business Marketing Tips
Here are 7 low-cost but highly effective marketing tips to
help any small business find customers and generate sales
1. Don’t Advertise Like a Big Business
Big businesses advertise to create name recognition and
future sales. A small business can’t afford to do that.
Instead, design your advertising to produce sales …now.
One way to accomplish this is to always include an offer in
your advertising – and an easy way for prospective customers
to respond to it.
2. Offer a Cheaper Version
Some prospective customers are not willing to pay the asking
price for your product or service. Others are more
interested in paying a low price than in getting the best
quality. You can avoid losing sales to many of these
customers by offering a smaller or stripped down version of
your product or service at a lower price.
3. Offer a Premium Version
Not all customers are looking for a cheap price. Many are
willing to pay a higher price to get a premium product or
service. You can boost your average size sale and your total
revenue by offering a more comprehensive product or service
…or by combining several products or services in a special
premium package offer for a higher price.
4. Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your
competitors are overlooking. You may discover some highly
profitable ways to generate sales and avoid competition. For
example, print your best small ad on a postcard and mail it
to prospects in your targeted market. A small ad on a
postcard can drive a high volume of traffic to your website
or generate a flood of sales leads for a very small cost.
5. Trim Your Ads
Reduce the size of your ads so you can run more ads for the
same cost. You may even be surprised to find that some of
your short ads generate a better response than their longer
6. Set up Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving
customers in your market. Offer to publicize their products
or services to your customers in exchange for their
publicizing your services to their customers. This usually
produces a large number of sales for a very low cost.
7. Take Advantage of Your Customers
Your customers already know and trust you. It’s easier to
get more business from them than to get any business from
somebody who never bought from you. Take advantage of this
by creating some special deals just for your existing
customers …and announce new products and services to them
before you announce them to the general market.
Also, convert your customers into publicity agents for your
business. Develop an incentive for them to tell associates
and friends about the value of your products or services. An
endorsement from them is more effective than any amount of
advertising – and it is much cheaper.
Each of these 7 marketing tips provides a simple, low-cost
way for any small business to find customers and generate